Leadership Team

The Opporta leadership team has got strong domain expertise, proven content and industry relationships, drawing on experiences of working with >50 of the world’s largest consumer goods, healthcare and tech companies.
Mike and Toby are the founders of Engage and have during the last 15 years trained >15,000 managers in
marketing and sales techniques. 

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Toby Desforges

Chief Executive Officer

Toby is an author, consultant, speaker and business leader with over 25 years’ experience working with leading consumer goods companies including Mars, PepsiCo, Sony, Unilever, Danone, Fonterra and Kao. He co-founded a global management consultancy, engage, and I lead our teams in Europe, Middle East and Africa. As the co-author of “The Shopper Marketing Revolution”, Toby is a globally recognised expert in Shopper Marketing and Customer Development. Specialities: Consumer Goods; Consumer Marketing, Shopper Marketing, Trade Marketing and Sales. Insight, Strategy, Training and Talent development, Coaching, Conference speaking. Toby on Twitter

Mike Anthony

Chief Marketing Officer

As a pioneer in marketing and shopper marketing, Mike is a marketer, conference speaker and trainer who has helped countless businesses discover new opportunities and achieve better brand returns, integrated marketing, shopper marketing and customer management activities. Before co-founding Opporta, he co-founded engage, a global management consultancy. Before that, the held leading positions in Unilever, Mattel and Kantar Retail. Specialities: Consumer Goods; Consumer Marketing, Shopper Marketing, Trade Marketing and Sales. Insight, Strategy, Training and Talent development, Coaching, Conference speaking. Mike on Twtter

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Carl Engelmarc

Chief Product Officer

Carl is an experienced entrepreneur and business leader in frontline digital in the FMCG, Technology and Health & Wellbeing sectors. Carl is a visionary and inspirational team leader with a healthy focus on business fundamentals, desirable product and services and a fast and sustainable growth. 20+ years of experience in leading and growing leading technology-enabled businesses and creative and media digital agencies in Sweden, UK, EU, the US, Canada and Australia. Specialities: Leadership, understanding end-to-end business fundamentals from customer/market needs, product design and development, commercials, sales & marketing, operations, fundraising, and finance. Carl on Twitter